For our 100th episode, we are delighted to welcome Seth Godin to the podcast. Seth is a bestselling author and all-round amazing guy and his new book "The Practice" is subtitled "shipping creative work."

With this book, Seth is on a mission to inspire everyone to make a powerful commitment to themselves and their art. In this lively conversation, he explains why the world doesn't need any more paintings (and what it actually needs instead); challenges us all to be artists not painters; explains why he never reads his reviews; and shares his thoughts on balancing art and commerce. We also discuss the importance of knowing your audience and why picking that audience determines the course of your art career. As you will hear, Seth is a genuine art lover with lots of interesting stories to tell. Grab a notebook and prepare to be inspired!